ZEUS was founded in 1984 by a group of friends who enjoyed and wanted to share their experiences in the fields of DESIGN – FASHION – ART. Their aim was to merge and deliberately “contaminate” their ideas. This very instinctive initial idea gave rise to a boutique selling its own fabrics and fashion collections, an art gallery presenting Italian and foreign artists, and a minimalistic avant-garde design collection.
ZEUS is a self-produced and worldwide distributed design collection, mainly designed by Maurizio Peregalli, Doriana and Massimiliano Fuksas, Ron Arad, Franco Raggi, Marie-Christine Dorner and Roberto Tognon.
The research of new, yet traditional materials, semi-handicraft production methods, high quality finishing and details, are the distinctiveness of the thirty-year old tradition of ZEUS.
ZEUS has constantly been looking for design simplicity and rigor, subtracting the unnecessary, to give value to the specificity of surfaces and to living materials (natural sheet steel, linoleum, aged wood, rusty treatment and simil-concrete finish) creating special and unique pieces.
ZEUS, a landmark of avant-garde and minimalist design since ever, in 1984 was the forerunner of the Fuorisalone, organizing shared presentations and exhibitions within its spaces: this way it could fully express its identity, not reducing it to the space of a stand at the Fair.
Times have changed, but there is always the belief that the best way to express the ZEUS philosophy, during Design Week, is to exhibit products inside its historical headquarter, the Blue Garage of the 50’s located in Corso San Gottardo, right in the heart of Porta Ticinese Canals’ district in Milano: during the event “Fuorisalone Design Week” the 1000 sqm. showroom becomes a meeting place between the design world and the city.