Description

Jean Ivory Rug with its black and white organic shapes impressed in a delicate, irrational order. Jean carpets, designed by the communication and design studio Juma, are inspired by the earth and its natural elements.

Raw jute and soft wool of the Jean Ivory Rug meet symbiotically in a bidimensional sculpture weaved using the ancient Soumak tapestry technique, here reinterpreted in a modern key. “The forms that then take shape offer access to mysteries and reveal to us the profound sources of life”, Jean Arp.

Designed by Juma which was founded by Giulia and Paolo Mojoli in 2014, Juma is a communication and consultancy studio based in Switzerland. A team of internationally trained multidisciplinary professionals able to deliver a consultancy based on in-depth knowledge of the interior design and brand storytelling that combines traditional tools with new media. A communication “atelier”, that among its customers includes Amini, Arclinea, Azucena, Maxalto, Rimadesio.

Amini is a brand of ABC (Amini Brothers Company), a company established in 1962 by Sultan Amini. Its advanced and dynamic structure makes it a unique reality in the interior design business, where it is famed for its ability to design, execute and market all kinds of carpet: whether handcrafted or machined; whether contemporary or special limited editions by sophisticated artists; whether “bespoke” or “industrial.” An extraordinary product range, made possible by the efficiency of a tried and tested organization with manufacturing hubs located in several countries, from Nepal to India, from Afghanistan to Turkey and Morocco, where carpet weaving still represents an expression of local culture. And size does matter, not just in terms of geographic extent.